Greek Freak Analyzed

Tag: greek

  • Why Giannis didn’t top any Eurobasket25 stats

    Why Giannis didn’t top any Eurobasket25 stats

    Giannis Antetokounmpo averaged 32.0 minutes per game across the 7 games he played for Greece in EuroBasket 2025 but in fact only faced one serious opponent, Turkey, where he failed in a most spectacular way. He was extremely lucky and wise to sit out the game vs Nurkic where he would have lost anyway. But let’s look at other EuroBasket 25 stats.

    First of all Greece is still 8th in FIBA power rankings. Turkey went up a lot, Greece didn’t. Why? Because Greece clearly did not deserve a medal! If they had met any of the other teams above them in the rankings in a knock out stage (other perhaps than Spain and Lithuania) they would have lost. They were extremely lucky with the brackets and injuries of opponents.

    Top Scorers (Total Points) Luka Dončić – Slovenia 243

    Players with many less games are at the top of all categories in fact

    Giannis also had 3.7 turnovers per game and as usual was terrible from the free throw line.

    So how did he dominate the conversations? After all just one

    bronze medal after 11 years of trying is a pretty pathetic achievement for someone who says he is one of the best players in the world. Giannis really milked sensationalism. Whether discussing death threats (ludicrous, all famous people get them all the time but don’t make a fuss about it) or acting all emotional upon winning the bronze, Giannis has also been busy enjoying fake news about his charity work. An extremely popular viral “news item” on social media claimed he donated his entire “25 million signing on bonus” which of course is 100% untrue on every level.

    Giannis was also careful to pick when and how he played. He avoided Nurkic, knowing he would be obliterated if he played that game. He

    strategically showed up when he knew he could do his thing only. And the one time he needed to be “the

    best”, against the only decent team Greece faced, Turkey wiped him out completely easily. For those desperate to idolise him it was yet another minor misfortune (as it always is since 2021, every time he faces a more serious opponent) and they quickly focused on the win against Finland instead.

    Now to the NBA, same recipe. He will dominate his personal stats, lose to the better teams and make an early playoff exit. He will indirectly blame his roster as usual and then the summer party of trade talks. It is never Giannis’ fault. After all these years in the NBA and all these years with the Greek national team, no, it’s not his fault. It’s everyone and everything else always, eh?

  • The Greek National Team is Giannis’ Ultimate Marketing Play

    The Greek National Team is Giannis’ Ultimate Marketing Play

    The two-time MVP, NBA champion, and all-around powerhouse isn’t just trying to dominate on the court; he’s building a serious empire off it, particularly in his homeland of Greece. Born to Nigerian immigrants in Athens, Giannis is channeling national pride into savvy investments and marketing moves that tie directly back to Greece. Suiting up for the Greek national team isn’t just about patriotism – it’s a smart business strategy that amplifies his personal brand and boosts his ventures.

    Giannis’s Business Interests in Greece: Building a Legacy Beyond Basketball

    Giannis, along with his brothers (Thanasis, Kostas, and Alex), has been strategically investing in Greece through family-led entities like Ante Inc., BYL Group, and the recently launched Build Your Legacy (BYL) Ventures. His focus? Diversifying into real estate, beverages, tech, healthcare, and more, all while promoting Greek products and culture globally. Here’s a comprehensive list based on his publicly reported ventures:

    • Real Estate Investments in Athens: The Antetokounmpo family is pouring money into prime Athens properties. In late 2024, they partnered to transform the Village Shopping Center, a major retail hub, signaling a push into commercial real estate development. This move not only generates revenue but also revitalizes local economies, aligning with Giannis’s image as a hometown hero.
    • Winery and Beverage Stakes: Giannis and his family have a passion for Greek wines. In 2023, through Ante Inc., they acquired a 10% minority stake in Hellenic Wineries, which owns the iconic Boutari winery and Ioli water brand. By early 2025, Giannis expanded this further by acquiring a leading winery estate in Greece, aiming to elevate Greek wines on the world stage.
    • Venture Capital Fund – Build Your Legacy Ventures: Launched in November 2024, this is Giannis’s exclusive venture arm focused on early-stage startups in sports, entertainment, tech, and healthcare. While global in scope, it has strong Greek ties, as part of the broader BYL Group managing his international portfolio. This positions him as an investor-champion, much like his on-court assists.
    • Partnership with Calamos Investments: In 2023, Giannis teamed up with this global asset management firm for joint ventures, including charitable donations from revenues. The partnership has a Greek flavor, emphasizing his heritage.
    • Broader Empire Through Ante Inc. and BYL Group: These umbrellas cover diverse investments in real estate, tech, healthcare, and sports, with a “golden business empire” vibe that’s expanding rapidly in Greece.

    These interests aren’t just side hustles; they’re estimated to contribute significantly to his net worth, which tops $100 million from NBA contracts alone. By investing locally, Giannis is creating jobs, boosting Greek exports (like wines), and solidifying his status as a national icon.

    Giannis’s Promos, Ads, and Marketing Actions in Greece: Leveraging Fame for Local Impact

    Giannis isn’t shy about using his star power for endorsements, especially those that scream “Greece.” His marketing efforts often highlight Greek culture, products, and tourism, creating a symbiotic relationship between his brand and his homeland. Here’s a rundown of his key promos and ads targeted at or originating from Greece:

    • Greek Tourism Promotion Video (2018): Giannis starred in an English-language video for the Greek National Tourism Organization, showcasing Athens and beyond to attract visitors. As an ambassador, he emphasized his personal connection to Greece.
    • Aegean Airlines Campaigns (2017-2018): He featured in commercials for Greece’s flagship airline, including the “Greece by Greeks” initiative, which launched a platform (www.greecebygreeks.gr) sharing his favorite destinations. This partnership promoted travel while tying into his Greek pride.
    • Milk Ad with Brother Kostas (2019): A heartfelt commercial for a Greek milk brand (Milko) recreated young Giannis and Kostas’s life, blending emotion with product placement. It went viral in Greece for its authenticity.
    • Nike Ad Featuring Greek Pride (2019): Post-MVP win, Nike’s ad celebrated Giannis’s Greek heritage with shouts of “Ζήτω η Ελλάδα” (Long live Greece), reinforcing his cultural ties.
    • ESPN “This is SportsCenter” Commercial (2018): A fun spot where Giannis “breaks plates” in Greek tradition (with a twist), poking fun at stereotypes while promoting his personality.
    • GFG (Greek From Greece) Bakery-Café Collaboration (2020): Giannis partnered to promote and sponsor Greek-inspired baked goods, leading to legal battles over his “Greek Freak” trademark but ultimately expanding his food-related marketing.
    • Other Endorsements with Greek Ties: He’s backed brands like STR8 fragrance (Gr. Sarantis SA), Mytilineos SA (energy), Greek From Greece Cafe Cuisine, and even appeared in lifestyle content like “24 Hours in Greece” videos that subtly market his persona.

    These efforts aren’t random; they’re designed to resonate with Greek audiences, driving sales for partners while enhancing Giannis’s relatability.

    Why Giannis Has Every Reason to Play for the Greek National Team: The Business Booster Shot

    So why does Giannis keep lacing up for Greece’s national team, even amid NBA trade rumours and injury risks? Sure, there’s national pride – Giannis has spoken about representing his country to combat racism and inspire youth. But from a business lens, it’s a no-brainer. Playing for Greece supercharges his visibility in the homeland, turning him into a living billboard for his investments and endorsements. There’s no direct evidence in available sources that any of Giannis’s endorsement deals explicitly mandate national team participation. However it would make sense that there are such stipulations or at least strong pressure from his business partners. His decision to turn down an Adidas deal because it didn’t include his brother Thanasis suggests he prioritises family over brand demands.

    First, heightened national hero status: Every EuroBasket or Olympic qualifier appearance (like his focus on qualifying for the 2024 Olympics or prepping for EuroBasket 2025) cements Giannis as Greece’s top ambassador. This goodwill translates to consumer loyalty – think more Greeks buying Boutari wine or visiting his revamped shopping centres because “Giannis owns it.”

    Second, marketing amplification: National team play generates massive media buzz in Greece. His tourism promos and Aegean ads gain traction when he’s leading Greece to victories, creating a halo effect for his brands. For instance, post-game interviews often highlight his Greek roots, indirectly promoting ventures like his wineries.

    Third, overcoming hurdles for long-term gains: Recent insurance snags with the Bucks delayed his 2025 national team participation, but Giannis pushed through because the exposure is worth it. In a country where basketball is huge, his on-court heroics drive endorsement deals and investment opportunities.

    Finally, global-to-local synergy: While his NBA fame is worldwide, national team duties keep him connected to Greek investors and consumers. It’s why his BYL Ventures thrives – partners see him as invested in Greece’s future, not just his own.

    Although there is no direct evidence of Giannis Antetokounmpo’s Greek national team participation being a contractual requirement for endorsements, his appeal and business benefits in Greece can be measured in numerous other impactful ways—including media reach, public engagement, and economic ripple effects that are amplified when he plays for Greece. Metrics That Benefit from National Team Play:

    Media and Social Impact. Publicity Spike: When Giannis plays for Greece, news coverage, TV ratings, and social media engagement in Greece rise sharply, driving attention for brands connected to him.

    National Icon: His presence amplifies patriotic sentiment and aligns brands with national pride, translating to increased advertising effectiveness and higher recall rates for Greek-only campaigns.

    Fan Engagement and Consumer Behavior. Merchandise Sales: Official Greek team gear, memorabilia, and branded products linked to Giannis sell more during his national team appearances, providing indirect revenue for related businesses.

    Event Attendance: Greek basketball events—friendlies, qualifiers, and youth clinics—see major attendance spikes when Giannis is on the court, enhancing sponsor visibility and direct fan-brand interaction.

    Economic and Cultural Influence. Tourism Lift: His ambassador role for Greek tourism is magnified when he plays, as international media coverage drives curiosity and visits from fans and basketball tourists.

    Business Partnerships: Local investments, such as wineries, entertainment centers, and sports academies, benefit from the positive PR and community goodwill associated with his national team activity.

    Giannis’s brand power in Greece goes far beyond formal contracts—it’s reflected in media metrics, consumer enthusiasm, merchandise sales, and the overall economic boost from his association with Team Greece. All these factors receive a measurable lift when he plays for the Greek national team, directly benefiting his business interests and local promotional value. In short, playing for Greece isn’t a distraction; it’s a strategic play that promotes his personal business empire. As Giannis himself might say, it’s all about building a legacy – on and off the court. He holds several Greek-exclusive promotional contracts, particularly with domestic brands and public campaigns, and while there is no direct evidence that these agreements legally require him to play for the national team his participation strongly enhances the value and reach of these promotions and could be measured with other tools in his contracts.

    As we have seen every time he fails he falls back to the rags to riches narrative. How he overcame poverty to get to the NBA. Greece is a big part of that mythology and Giannis knows it is his safe place in terms of the media and the public. Giannis could get injured and leave the NBA at any time. But he will always have a home, and a very strong business to return to, in Greece. All he has to do is show up enough to maintain the myth with the Greek public.

  • Giannis and the Greek National Team: A Blessing or a Barrier to Rebuilding?

    Giannis and the Greek National Team: A Blessing or a Barrier to Rebuilding?

    Giannis Antetokounmpo ,a two-time NBA MVP, NBA champion, and global superstar, his presence on any team is transformative. For the Greek national basketball team, his participation in international competitions like FIBA EuroBasket and the Olympics is a source of immense pride and optimism. However, while Giannis brings unparalleled talent and attention to Greek basketball, there’s a growing argument that his dominance inadvertently holds back the team’s long-term development and delays a necessary rebuild. Remember back when the Greek team was , well, a team? Not just a support cast for a diva.

    The Giannis Effect: A Double-Edged Sword

    Giannis Antetokounmpo’s impact on the Greek national team is undeniable. In EuroBasket 2022, he averaged 29.3 points, 8.8 rebounds, and 4.7 assists per game, showcasing his ability to dominate against elite competition. More recently, in a preparation game for EuroBasket 2025 against Latvia, Giannis delivered 25 points and 10 rebounds in just 15 minutes of play, reinforcing his ability to single-handedly shift the momentum of a game. His athleticism, versatility, and relentless work ethic make him a focal point for Greece, drawing defensive attention and creating opportunities for teammates.

    However, this dominance comes with challenges. The Greek national team has become heavily reliant on Giannis to carry the offensive and defensive load, often at the expense of developing a cohesive team identity. His presence can mask underlying weaknesses in the roster, coaching strategy, and player development pipeline, delaying the inevitable need for a rebuild. Below, we explore the key ways in which Giannis’ role might hinder Greece’s long-term growth.

    1. Over-Reliance on Giannis’ Superstar Play

    The Greek national team’s game plan often revolves around Giannis as the primary scorer, playmaker, and defensive anchor. While this strategy maximizes his individual impact, it can stifle the development of other players. In games where Giannis plays limited minutes or sits out, as seen in some EuroBasket 2025 preparation games, the team struggles to maintain consistency. For example, Greece’s offense often becomes stagnant without Giannis’ ability to drive to the basket or create open looks for teammates. This reliance creates a “Giannis-or-bust” dynamic, where the team’s success hinges on his performance rather than a balanced collective effort.

    This over-reliance also affects younger players who might otherwise step into larger roles. Talented players like Giannoulis Larentzakis, who scored 14 points in the Latvia game, or emerging prospects like Alexandros Samodurov, often find their roles reduced to complementary pieces around Giannis. Without opportunities to take on primary scoring or playmaking responsibilities, these players may not develop the confidence or experience needed to lead the team in the future, especially post-Giannis.

    2. Tactical Challenges and Positional Shifts

    Head coach Vassilis Spanoulis has introduced a tactical system designed to function with or without Giannis, acknowledging his sporadic availability due to NBA commitments and insurance issues. However, this flexibility comes at a cost. In EuroBasket 2025 preparations, Spanoulis has experimented with using Giannis as the primary center, a role he has publicly expressed reluctance to play due to the physical toll it takes. With key big man Georgios Papagiannis absent from the roster, Giannis is tasked with rim protection, rebounding, and screening—roles that expose him to greater injury risk and wear him down over the course of a tournament.

    This positional shift highlights a deeper issue: Greece’s lack of depth in the frontcourt. Instead of investing in developing young bigs who could share the load, the team leans on Giannis to fill multiple roles. This approach not only risks his health—especially concerning given his history of calf strains, foot sprains, and patella tendinopathy—but also delays the development of a sustainable frontcourt rotation for the future.

    3. Insurance Issues and Limited Availability

    Giannis’ participation in international competitions is often complicated by logistical challenges, particularly insurance disputes between the Greek Basketball Federation and the Milwaukee Bucks. In the lead-up to EuroBasket 2025, Giannis missed several preparation games due to unpaid insurance, which protects him in case of injury while on national duty. While these issues were eventually resolved, his delayed integration into the team disrupted chemistry and limited the coaching staff’s ability to experiment with different lineups.

    This sporadic availability forces Greece to build a system that can function without its best player, which is a double-edged sword. While it encourages versatility, it also means the team is rarely at full strength during critical preparation periods. Younger players or role players who could benefit from extended minutes alongside Giannis are instead forced to adapt to a system that prioritizes his eventual return, further delaying the development of a new core.

    4. Delaying the Inevitable Rebuild

    Greece’s national team has not won a EuroBasket medal since 2005, and their recent performances—fifth in 2017, eighth in 2015, and fifth in 2007—reflect a program that has struggled to compete with Europe’s elite. While Giannis’ presence elevates Greece’s ceiling, it also papers over cracks in the roster and infrastructure. The team’s reliance on veterans like Kostas Sloukas, who at 35 is aiming to end Greece’s 16-year medal drought, underscores a lack of young talent ready to take the reins.

    A rebuild would require prioritizing the development of younger players, even at the expense of short-term success. However, with Giannis in his prime at age 30, there’s pressure to maximize his window by surrounding him with experienced veterans rather than unproven prospects. This approach risks creating a gap in the talent pipeline, as emerging players are not given the opportunity to gain meaningful international experience. For example, players like Tyler Dorsey or Konstantinos Mitoglou, who showed promise in preparation games, are often relegated to secondary roles when Giannis is on the court.

    5. Cultural and Strategic Implications

    The intense focus on Giannis as the team’s centrepiece can create a culture where other players feel overshadowed or hesitant to take initiative. The Greek national team’s identity has become synonymous with Giannis, which may discourage the development of a collective ethos that could sustain the program after his international career winds down.

    Strategically, Greece’s coaching staff must balance leveraging Giannis’ unique skills with building a system that can outlast him. The current approach, which prioritizes short-term competitiveness, may yield strong performances in tournaments like EuroBasket 2025 but does little to address long-term needs. A true rebuild would involve taking risks, such as giving more minutes to younger players or experimenting with new tactical systems, even if it means sacrificing some wins in the present.

    The Case for a Rebuild

    To secure long-term success, Greece must begin transitioning away from its Giannis-centric model. This doesn’t mean sidelining the superstar but rather using his presence to elevate younger players and build a more balanced roster. Here are some steps Greece could take to initiate a rebuild:

    1. Develop Young Talent: Identify and nurture young prospects like Alexandros Samodurov or other emerging players in the Greek domestic leagues. Giving them significant roles in preparation games, even alongside Giannis, would accelerate their development.
    2. Diversify the Offense: Move away from a Giannis-or-bust offensive strategy by empowering players like Larentzakis or Dorsey to take on playmaking responsibilities. This would create a more versatile attack and reduce the pressure on Giannis.
    3. Strengthen the Frontcourt: Invest in developing big men who can share rim protection and rebounding duties, reducing the physical toll on Giannis and ensuring depth for the future.
    4. Build Team Chemistry: Use preparation games to experiment with lineups that don’t rely solely on Giannis, fostering chemistry among role players and preparing for scenarios where he’s unavailable.
    5. Long-Term Vision: Shift the focus from immediate medal contention to building a sustainable program that can compete post-Giannis. This might mean accepting short-term struggles in exchange for long-term gains.

    Balancing the Present and Future

    Giannis Antetokounmpo’s commitment to the Greek national team is a testament to his love for his country and basketball. However, his overwhelming presence can inadvertently delay the necessary rebuild that Greece needs to remain competitive in the post-Giannis era. By relying too heavily on his individual brilliance, the team risks stunting the growth of younger players, neglecting roster depth, and postponing strategic changes that could ensure long-term success.

    All too often he hogs not just the ball in game situations but also the attention. All too often he fails to deliver when it counts. They can hardly justify not inviting him but when he comes he is like a sledgehammer in everything he does. The challenge for Greece is to strike a balance: leverage Giannis’ prime years to chase medals while simultaneously investing in the next generation. This requires bold decisions from the coaching staff and the Greek Basketball Federation, including a willingness to prioritise development over immediate results. For now, the Greek Freak remains the biggest obstacle to a sustainable future while never quite having proved that he can be truly be a part of a team that will deliver.

    Many are tired of the scenario we are likely to see in the Euro 2025. Early success, impressive performances in the easy games and then when the going gets tough…same story. Giannis posts some big numbers but the rest of the team suddenly seems inadequate. That is not how basketball works. Unless you are working for the Giannis’ marketing team that is.

  • Antetokounmpo brothers on the same team? Makes no sense!

    Antetokounmpo brothers on the same team? Makes no sense!

    Having all three (or even four) Antetokounmpo brothers—Giannis, Thanasis, and Kostas (occasionally including Alex)—on the same team, especially the Greek national basketball team, may sound like a dream for curious fans or as a marketing story. However, from a basketball and team-building perspective, it actually makes little sense.

    1. Overlapping Skill Sets, Not Complementary Roles

    The Antetokounmpo brothers, while all extremely athletic and hardworking, share similar physical profiles and playing styles. Giannis is a ball-dominant forward but Thanasis and Kostas (and Alex, to an extent) are also lengthy, athletic forwards—generally specialising in defence, hustle, and energy. They are not elite shooters or play makers. Having several players with similar roles and limitations (especially non-superstar siblings) can lead to roster redundancy and limit tactical flexibility. Most successful national teams are built by blending complementary skills: shooters, passers, rim protectors, and versatile role players.

    2. Team Chemistry vs. Nepotism and Meritocracy

    Bringing siblings onto the same roster can risk perceptions—and realities—of favoritism. The ideal for national teams is picking the absolute best in each position, giving the country the highest chance of success. The Greek national team routinely features NBA, EuroLeague, and top Greek league talent in every position, so spots are incredibly competitive. Choosing brothers as a package (especially if not all are among the country’s top players) could erode trust within the team and anger fans or other deserving players who are left out.

    3. Distraction and Media Hype

    The story of “all the Antetokounmpo brothers together” would attract enormous attention and media scrutiny. While this brings publicity, it can also distract from the squad’s actual preparations and objectives. The focus can shift from building a winning team system to the novelty of the family lineup, which could upset team dynamics or create unwanted off-court narratives the coach must manage.

    4. Sibling Dynamics—Strengths and Pitfalls

    There are benefits to sibling chemistry—knowing each other’s tendencies, supporting one another, and fostering a positive locker room culture. But this can easily turn into on-court arguments, frustrations, or unintended rivalry. Studies in team sports suggest that siblings on the same team sometimes struggle with boundaries, criticism, and balancing the family bond with broader team unity. If one of the brothers receives more or less playing time, it can create tension or even resentment—harming both family and team morale.

    5. National Team Depth and Opportunity Cost

    Greece doesn’t lack basketball talent. The national team regularly qualifies for major tournaments and features an array of EuroLeague and NBA players. Forcing the inclusion of multiple Antetokounmpos can mean other players—perhaps a needed shooter, ball-handler, or defensive specialist—are left out, reducing the overall ceiling of the team. National teams must put winning first, not family reunions.

    6. Evidence: Actual Roster Decisions

    Historically, while there have been moments when more than one Antetokounmpo was named to a preliminary roster, rarely are all three featured in the final 12-man squad for a major tournament, and performances suggest balancing the roster is prioritized. For instance, as recently as the EuroBasket 2025 preliminary roster, Giannis and Kostas are included, with Thanasis ruled out due to injury and Alex not among the final picks—demonstrating a merit-based approach and the challenges of fitting multiple brothers onto a balanced squad125.

    Will it happen?
    While the Antetokounmpo brothers have each made notable achievements, and their shared story inspires millions, national team basketball demands the sharpest focus on fit, balance, and the high-stakes realities of international competition. Assembling all three brothers on the court, especially when not all are among Greece’s very best, risks sacrificing team strength for sentiment and spectacle—which doesn’t make sense if the goal is to win medals and maximise the nation’s basketball legacy. Despite consistently delivering strong individual performances and drawing global attention to Greek basketball, Giannis has failed to lead Greece to any significant international medals or deep tournament runs—a reality that has frustrated fans and analysts alike.

    High Hopes, Early Exits

    • 2016 Olympic Qualifiers: Giannis averaged a solid 15.3 points, 5.7 rebounds, and 2 blocks per game. However, Greece was eliminated by Croatia and failed to qualify for the Rio Olympics.
    • 2019 FIBA World Cup: This tournament was highly anticipated, as Giannis entered as the reigning NBA MVP—the first to play in a FIBA World Cup. Expectations were sky-high, but Greece failed to progress past the second round, finishing 11th overall. This exit was widely described as disappointing, given the roster’s talent and Giannis’s status as an NBA superstar.
    • EuroBasket 2022: Antetokounmpo showcased extraordinary stats—29.3 points, 8.8 rebounds, 4.7 assists per game, leading all scorers and being named to the All-Tournament Team. Yet, Greece lost in the quarter-finals to Germany, and Giannis was ejected after two unsportsmanlike fouls in that match, again cutting short the team’s title aspirations.
    • 2024 Paris Olympics: After helping Greece earn their first Olympic basketball appearance in 16 years, Giannis was the team’s flagbearer and central figure. He averaged a tournament-high 25.8 points with very efficient shooting, but Greece could only muster a 1–2 record in the group stage and were eliminated in the quarter-finals, this time by Germany.

    Why Haven’t Results Matched the Hype?

    • No Medals Despite NBA Stardom: Across all major tournaments from 2014 through 2024, Giannis and Greece have never reached the semifinals of a EuroBasket, World Cup, or the Olympics, let alone won a medal.
    • Mismatch of Styles and Roles: Giannis’s unique playstyle—most effective as a ball-dominant forward in the NBA—has been harder to maximize in international basketball, where different rules, roster depth, and the absence of NBA spacing have limited his impact on winning at the highest level, despite impressive box scores.
    • Unmet Expectations: The gap between NBA success and international results has drawn criticism and disappointment from Greek fans and the media, putting extra pressure on Antetokounmpo each cycle. Greek journalists and some international observers have not hesitated to question why “the Greek Freak” has been unable to elevate his national team to the podium.

    Giannis’s Perspective

    Despite the lack of medals, Giannis has repeatedly pushed back on the idea of “failure” in sports, famously arguing that every loss is a step towards future success and that his journey with Greece—win or lose—is a source of pride and growth. Still, results on the court remain clear: Giannis’s time with the Greek national team has been marked by unfulfilled potential and a string of high-profile exits, fuelling debate about how best to build around such superstars in the international game. Especially someone like Giannis who is used being pampered with the Bucks where the entire roster essentially works to make him look good all the time.

  • Thanasis Antetokounmpo: A Case Study in NBA Nepotism or Misunderstood Role Player?

    Thanasis Antetokounmpo: A Case Study in NBA Nepotism or Misunderstood Role Player?

    The NBA is no stranger to debates about talent, roster decisions, and the influence of star players on team dynamics. One name that has consistently sparked controversy in recent years is Thanasis Antetokounmpo, the older brother of Milwaukee Bucks superstar Giannis Antetokounmpo. Critics, fans, and analysts alike have pointed to Thanasis as a prime example of nepotism in the NBA, arguing that his roster spot with the Bucks is a direct result of his brother’s influence rather than his own basketball merits.

    Thanasis Antetokounmpo’s NBA Career: clearly not good enough

    Thanasis Antetokounmpo, born on July 18, 1992, in Athens, Greece, entered the NBA with high expectations as the older brother of a generational talent. Drafted 51st overall by the New York Knicks in 2014, Thanasis spent his early career bouncing between the NBA and the G League, with brief stints in Europe. Since joining the Milwaukee Bucks in 2019, he has remained on the roster, playing alongside his brother Giannis and contributing to the team’s 2021 NBA Championship. However, his on-court production has drawn significant scrutiny as nobody on the planet would claim that he can play at NBA levels of basketball.

    By the Numbers: A Lackluster On-Court Impact

    To understand Thanasis’s performance, let’s look at his career statistics with the Bucks (as of the 2024-25 season, based on available data):

    • Minutes Played: Thanasis averages just 4.6 minutes per game across 181 games with the Bucks (through the 2023-24 season). His limited playing time reflects a bench role, often reserved for garbage time or low-stakes situations.
    • Scoring: His career scoring average with the Bucks is a meager 2.4 points per game, with a field goal percentage of 52.3% and a three-point percentage of 14.3% (on very low attempts, 0.3 per game). His scoring output is negligible, and his inability to stretch the floor with outside shooting limits his offensive utility.
    • Rebounds and Assists: Thanasis averages 1.6 rebounds and 0.5 assists per game, indicating minimal impact in playmaking or board-crashing.
    • Advanced Metrics: His Player Efficiency Rating (PER) hovers around 8.0, well below the league average of 15.0. His Win Shares per 48 minutes (WS/48) is 0.048, suggesting he contributes little to team wins when on the court. His Box Plus-Minus (BPM) is consistently negative, often around -4.0, indicating that the Bucks perform worse with him on the floor.

    These numbers paint a clear picture: Thanasis is, at best, a fringe NBA player whose statistical contributions are among the lowest on the Bucks roster and possibly the entire league. Videos and highlight reels circulating online often highlight his athletic dunks or hustle plays, but these moments are rare and overshadowed by inefficiencies. For instance, a YouTube video titled “How BAD is Thanasis Antetokounmpo Actually?” notes that his limited skill set—primarily athleticism and energy—doesn’t translate to consistent NBA-level production, with many calling him “the worst player in the NBA”.

    Defensive and Intangible Contributions

    Proponents of Thanasis argue that his value lies in his defensive effort and locker-room presence. Standing at 6’6” with a 7’0” wingspan, he has the physical tools to be a disruptive defender. He averages 0.4 steals and 0.2 blocks per game, numbers that reflect his hustle but are hardly game-changing. His defensive rating (points allowed per 100 possessions) is around 110, which is average at best and often inflated by playing in low-leverage minutes.

    Thanasis is frequently described as a high-energy player who brings enthusiasm to practices and supports his teammates. However, these intangibles are difficult to quantify, and critics argue that they don’t justify a roster spot on a contending team like the Bucks, where every slot is critical for maximising championship odds.

    The Nepotism Debate: Is Thanasis on the Bucks Because of Giannis?

    The heart of the controversy surrounding Thanasis Antetokounmpo is the accusation of nepotism. Critics, including NBA legend Charles Barkley and analyst Shannon Sharpe, have openly questioned why Thanasis remains on the Bucks roster, pointing to his brother Giannis’s influence as a two-time MVP and franchise cornerstone. Let’s examine the arguments for and against the nepotism claims.

    Evidence of Nepotism

    1. Limited NBA-Caliber Production: As outlined above, Thanasis’s statistical output is among the lowest in the league. A 2023 article from Pulse Sports reported an NBA executive branding Thanasis as a product of nepotism, stating, “The rumor circulating social media is that Thanasis is only in the NBA because of his brother”. Fans on X echo this sentiment, with one user (@Not_Guccio) quipping in 2022 that Thanasis has “the best job in the NBA” because he secures a roster spot and millions in salary due to Giannis’s presence, despite rarely playing serious minutes.
    2. Bucks’ Roster Decisions: The Bucks have retained Thanasis since 2019, even waiving and re-signing his younger brother Alex Antetokounmpo within 24 hours in 2023, prompting fans to mock the team for “hearing the nepotism jokes”. The fact that Thanasis has secured multi-year contracts (e.g., a two-year, $3.6 million deal in 2021) while producing minimal on-court impact fuels speculation that the Bucks prioritize keeping Giannis happy over optimizing their roster.
    3. Comparisons to Other Cases: The drafting of Bronny James by the Los Angeles Lakers in 2024 reignited discussions about nepotism, with Thanasis often cited as a parallel. A Basketball Forever article noted that Bronny’s selection drew attention to Thanasis, with critics arguing that both players benefit from their famous relatives’ influence. Charles Barkley has been particularly vocal, joking during the 2022 All-Star Game about Thanasis’s job security and later calling it a “compliment” when Thanasis responded positively.
    4. Giannis’s Influence: Giannis is known to value family deeply, and reports suggest he has advocated for his brothers’ inclusion on the Bucks. A 2023 New York Post article quoted Shannon Sharpe criticizing Giannis for securing roster spots for both Thanasis and Alex, implying that their presence is tied to Giannis’s leverage as a superstar. This perception is reinforced by comments like those from Kendrick Perkins, who questioned Thanasis’s roster spot in a 2023 Fadeaway World piece.

    Counterarguments: More Than Nepotism?

    Thanasis and his supporters have pushed back against the nepotism narrative. In a 2024 interview, Thanasis responded to Charles Barkley’s jabs, saying, “That’s a compliment because that means I’m a good person”. He emphasized his work ethic, journey from the G League, and contributions to team morale. A Greek City Times article highlighted his role as a supportive teammate, noting that his presence fosters a positive locker-room environment, which is crucial for a championship-caliber team.

    Additionally, some argue that Thanasis’s roster spot is not catastrophic. The Bucks won the 2021 NBA Championship with Thanasis on the roster, and his limited minutes (averaging 2.5 minutes per game in the playoffs) suggest he doesn’t add anything to the team’s success. A Reddit user pointed out that if nepotism were the sole factor, the Bucks would have also retained their younger brother Kostas Antetokounmpo, who left the NBA after brief stints. This suggests that Thanasis may offer some value, even if it’s not reflected in box scores. However we have never really seen this in some concrete way. And every time someone says “yes, but it keeps Giannis happy” they are essentially admitting that a) Giannis is weak psychologically and b) that it IS indeed nepotism at its worse. After all the Bucks don’t need to give him a spot on the team. He could be part of the coaching staff if all he does is support Giannis.

    Is Thanasis’ presence catastrophic?

    The perception that Thanasis’s roster spot is a “catastrophic” example of nepotism stems from several factors:

    1. Opportunity Cost: NBA rosters are limited to 15 players, and every spot is valuable, especially for a contending team like the Bucks. Critics argue that Thanasis occupies a position that could be filled by a more productive player, such as a sharpshooter or defensive specialist. Maybe an experienced player that could make the difference for a few minutes in a critical playoff match up. A BroBible article from December 2024 stated, “Watch Thanasis play, and you can quickly tell he shouldn’t be anywhere close to an NBA roster”. This sentiment is amplified by the Bucks’ struggles in recent seasons, including early playoff exits in 2023 and 2024, which have heightened scrutiny of roster construction.
    2. Fan and Media Backlash: Social media platforms are rife with criticism of Thanasis. A 2024 post from @TheNBACentel humorously quoted Thanasis as saying his job is to “high five the rotation players” and “stand up for Giannis,” encapsulating the perception that his role is ceremonial. YouTube videos with titles like “I’m Sorry, But Why Is Thanasis Antetokounmpo Still In The NBA???” amplify this narrative, often highlighting his mistakes or limited impact.
    3. Contrast with Giannis’s Excellence: Giannis Antetokounmpo is a global superstar, a two-time MVP, and a Finals MVP. His dominance sets an impossibly high bar for his brothers, making Thanasis’s shortcomings more glaring. Fans and analysts expect players associated with Giannis to perform at a high level, and Thanasis’s inability to do so fuels the nepotism narrative.
    4. They are not really that funny. Some claim that the brothers’ banter is social media worthy and entertaining. But this is really hard to support. Their presence at All Star games has always been a let down and their humour is…well…weird to put it politely. For sure it is not producing TV ratings or social media traffic in any good way.

    A Balanced Perspective: Catastrophic or Overblown?

    While the nepotism accusations carry weight, calling Thanasis’s presence on the Bucks roster “catastrophic” may be an overstatement. The Bucks have maintained a competitive roster, winning a championship in 2021 and remaining a top Eastern Conference team despite recent playoff disappointments. Thanasis’s limited minutes mean he rarely impacts games negatively, and his role as a locker-room leader may provide intangible benefits that outsiders cannot fully assess.

    However, the opportunity cost of his roster spot cannot be ignored. In a league where marginal improvements can make or break a championship run, the Bucks’ decision to retain Thanasis over a more skilled player raises questions about priorities. The perception of nepotism is further fueled by Giannis’s undeniable influence, which likely ensures Thanasis’s job security. As one post noted, “Thanasis has had an NBA roster spot for years simply because Giannis is his brother,” a sentiment that resonates with many fans.

    No excuse anymore for Thanasis in the NBA

    Thanasis Antetokounmpo’s NBA career is a polarizing case study. His statistical output is undeniably poor, with minimal contributions in scoring, rebounding, and advanced metrics. The persistent accusations of nepotism, backed by comments from figures like Charles Barkley and Shannon Sharpe, highlight the belief that his roster spot is tied to Giannis’s stardom rather than his own merit. While his energy and locker-room presence offer some value, the opportunity cost of his roster spot on a contending team like the Bucks fuels the “catastrophic” label.

    Thanasis Antetokounmpo does not significantly influence the Milwaukee Bucks’ win/loss record through his individual on-court production. The Bucks have averaged a .638 win percentage all-time when Thanasis is on the team, which is consistent with the high performance of the Giannis-led Bucks era. Thanasis’s direct statistical impact in games is minimal: his career averages are just 2.4 points, 1.6 rebounds, and 0.6 assists in about 8 minutes per game over nearly 200 appearances.

    Ultimately, Thanasis’s story reflects a broader tension in the NBA: balancing team chemistry and star player satisfaction with the relentless pursuit of optimal performance. Whether you view him as a nepotism beneficiary or a misunderstood role player, one thing is clear: his presence on the Bucks roster will continue to spark debate as long as Giannis remains the face of the franchise. The only positive spin you can put on it is that it is well and truly traditionally Greek to try and get your relatives a job like that!

  • Giannis Won’t Be Traded This Off-Season

    Giannis Won’t Be Traded This Off-Season

    Giannis Antetokounmpo, the Milwaukee Bucks’ superstar and two-time NBA MVP, has been the subject of trade rumours for many years, more so lately as the Bucks navigate inconsistent playoff performances. However, as the 2025 NBA off-season approaches, it’s highly unlikely that Giannis will be traded. This narrative is actually to Giannis’ liking. He is put up as the role model superhero and the rest of the roster constantly attacked. Either the roster or the coach. It’s never Giannis’ fault, is it? Well actually…

    1. Giannis’ Reluctance to Leave His Comfort Zone

    Giannis has spent his entire NBA career with the Milwaukee Bucks since being drafted in 2013. Milwaukee is more than just a team for him—it’s home. He’s built a life there, raising his family and becoming a beloved figure in the community. The idea of moving to a new city, adapting to a new franchise, and dealing with the pressures of a different fanbase could be daunting. Unlike some players who thrive on change, Giannis has shown a deep loyalty to Milwaukee, signing a supermax extension in 2020 despite the team’s postseason struggles at the time.

    This loyalty stems partly from fear of the unknown. Playing for another team would mean stepping out of a system tailored to his strengths and into an environment where he might face greater scrutiny. The Bucks have provided him with stability, from coaching staff to teammates, which has allowed him to focus on his game without the distractions of a larger market. A trade to a team like the Los Angeles Lakers or Miami Heat would thrust him into a media frenzy, something Giannis has largely avoided in Milwaukee. You just need to see him in the All Star situations to understand that he is socially inept, in fact he never trains with other NBA stars in the off season. His hesitance to embrace such a shift makes a trade less likely, as he’d need to be fully on board for any deal to gain traction.

    2. Questions About Giannis’ Skill Set and Basketball IQ

    While Giannis is undeniably one of the NBA’s most dominant players, his game has limitations that raise questions about his ability to seamlessly fit into another team’s system. His skill set is heavily reliant on a specific style of play that the Bucks have perfected around him. And you won’t find many other teams willing to do something similar.

    Limited Outside Shooting

    Giannis’ lack of a consistent outside shot remains a glaring weakness. In the 2024-25 season, he’s shooting just 29.3% from three-point range on low volume, per NBA.com stats. The Bucks have built their offence to maximise his drives to the basket, surrounding him with shooters like Damian Lillard and Brook Lopez to space the floor. Other teams might not have the personnel or patience to accommodate a superstar who clogs the paint and struggles in catch-and-shoot situations. For example, a team like the Golden State Warriors, which thrives on motion and perimeter shooting, would struggle to integrate Giannis without overhauling its identity.

    Basketball IQ and Playmaking

    Giannis’ basketball IQ has also been a point of contention. While he’s an excellent decision-maker in transition and a willing passer (averaging 6.5 assists per game in 2024-25), his ability to read complex half-court defenses is inconsistent. The Bucks’ system simplifies his role: he’s often the primary ball-handler in pick-and-rolls or iso situations, with clear reads provided by coaching. On another team, he might be asked to play off the ball or make quicker decisions in a motion offense, areas where he’s shown limitations. His turnover rate (3.2 per game) suggests he can struggle under pressure, and a new system could exacerbate this. Giannis simply cannot understand, let alone execute, complex plays. He can’t screen and he doesn’t understand angles.

    Comparison to Other Stars

    Contrast Giannis with players like Kevin Durant or LeBron James, who have thrived in multiple systems due to their versatility. Durant’s shooting and off-ball movement make him plug-and-play, while LeBron’s elite IQ allows him to orchestrate any offense. Giannis, however, is more system-dependent, and teams considering a trade would need to rebuild their roster around him—a risky proposition given the assets they’d surrender.

    3. The Bucks’ Unique Accommodations

    The Bucks have gone to great lengths to cater to Giannis’ needs, creating an environment that maximizes his comfort and performance. These accommodations, which range from roster construction to off-court support, are unlikely to be replicated elsewhere.

    Roster Built Around Giannis

    The Bucks have prioritized players who complement Giannis’ game. Acquiring Damian Lillard in 2023 was a clear move to give Giannis a co-star who could handle playmaking duties and stretch the floor. Role players like Khris Middleton and Brook Lopez were perfect fits, providing shooting and defensive support. Other teams might not have the cap space or assets to build a similar supporting cast, especially after giving up draft picks and young talent to acquire Giannis in a trade.

    Coaching and System

    Coach Doc Rivers has tailored the Bucks’ system to Giannis’ strengths, emphasising transition opportunities and simple half-court sets. The coaching staff understands his limitations and designs game plans to hide them, such as avoiding late-game situations where his free-throw shooting (61.8% in 2024-25) could be exploited. A new team might demand more versatility, exposing his weaknesses in ways Milwaukee has carefully avoided. Giannis knows this and is extremely hesitant to be publicly exposed like that.

    Off-Court Support

    Off the court, the Bucks treat Giannis like royalty. From personalized training regimens to family support, the organization has ensured he feels valued and secure. Reports from ESPN indicate that Giannis has a close relationship with the front office, which consults him on major decisions. This level of influence is rare for a player, and it’s unlikely another team would grant him the same autonomy. For example, a franchise like the New York Knicks, known for its intense media pressure and hands-on ownership, might not offer the same level of personal attention.

    4. The Bucks’ Commitment to Giannis

    Beyond Giannis’ own hesitations and limitations, the Bucks have little incentive to trade him. He’s the face of the franchise, a global icon, and a key driver of revenue through ticket sales and merchandise. Trading him would signal a rebuild, something the Bucks, fresh off a 2021 championship, are unlikely to embrace. The front office has shown a willingness to tweak the roster—such as trading Jrue Holiday for Lillard—to keep Giannis happy and competitive.

    Moreover, Giannis’ contract, a five-year, $228 million deal running through 2028, gives the Bucks leverage. He has a player option in 2027, meaning there’s no immediate pressure to trade him. Any team acquiring Giannis would need to offer a massive package, likely including multiple All-Stars and draft picks, which few franchises can afford without gutting their roster. The Bucks would rather continue building around him than start over.

    5. Who even wants him anymore?

    Some argue that Giannis could thrive elsewhere, pointing to his work ethic. However, incremental improvements may not be enough to justify a trade to a team expecting instant chemistry. More importantly no other super star would want to play with him unless they are really desperate like Lillard was. His public comments emphasise loyalty. In a February 2025 press conference, he said, “Milwaukee is my home. I want to win here.” This sentiment, combined with the Bucks’ efforts to contend, makes a trade improbable. We have written about this before here and his trade value keeps falling.

    Giannis ain’t going nowhere (again)

    Giannis Antetokounmpo is unlikely to be traded this off-season due to a combination of personal, professional, and organizational factors. His apprehension about leaving Milwaukee, coupled with questions about his adaptability to new systems, makes him a risky fit for other teams. The Bucks’ tailored accommodations—both on and off the court—further cement his place in Milwaukee. While trade rumours will persist, Giannis and the Bucks are too deeply intertwined for a split in 2025. For now, the Greek Freak remains the heart of Milwaukee, and that’s unlikely to change. The Bucks’ marketing will keep hyping him up, coaches will come and go, roster changes all the time, he will keep stat padding and breaking records. But forget any aspirations for the playoffs.

    (Here an older post on this topic in relation to common Google search queries about Giannis being traded. And here are all the details about his contract limitations.)