STRATEGY TEAM

Doc Rivers’ Tenure with the Milwaukee Bucks: Giannis loves him, end of story

Under Doc Rivers, Giannis Antetokounmpo has not shown significant improvement in his three-point shooting, free-throw accuracy, late-game decision-making, or post-play efficiency. But Giannis loves him, probably because he gets away with anything he wants on the team.

Doc Rivers, a seasoned NBA coach with a storied career, joined the Milwaukee Bucks mid season in 2024, taking over from Adrian Griffin after a surprising mid-campaign firing. With a resume boasting an NBA championship with the Boston Celtics in 2008, over 1,150 regular-season wins, and a reputation as a players’ coach, Rivers was expected to elevate the Bucks to championship contention. However, his time with the Bucks has been a roller coaster of highs, lows, and intense scrutiny. And in the modern NBA it is easier to make coaches the scapegoats than players.

The Appointment: A Midseason ShakeUp

In January 2024, the Bucks made a bold move by dismissing Adrian Griffin after just 43 games, despite a 30-13 record. The decision shocked the NBA world, given the team’s strong standing in the Eastern Conference. Rivers, who had been serving as an ESPN analyst after his stint with the Philadelphia 76ers, was brought in as head coach. His hiring was seen as a gamble to maximise the championship window of stars Giannis Antetokounmpo and Damian Lillard, acquired in a blockbuster trade before the 2023-24 season. Rivers’ extensive experience coaching the Orlando Magic, Boston Celtics, Los Angeles Clippers, and 76ers—made him an appealing choice for a team with immediate title aspirations.

However, the transition wasn’t seamless. The Bucks were still paying former coaches Mike Budenholzer and Griffin, adding financial complexity to the move. Rivers inherited a talented but injury-plagued roster, and his mid season arrival meant adapting to a team already in motion. Early struggles raised eyebrows, with the Bucks posting an 18-23 record in their first 41 games under Rivers, prompting criticism from fans. One remarked, “Bucks are 18-23 since hiring Doc Rivers… That’s a crazy way to waste Giannis and Dame pairing.”

Performance in the 2023-24 Season

Rivers’ first partial season with the Bucks (2023-24) ended with a 49-33 record, securing the No. 3 seed in the Eastern Conference. However, the playoffs were a disappointment. The Bucks faced the Indiana Pacers in the first round and were eliminated in six games, marking their second consecutive first-round exit. Injuries to key players, including Giannis Antetokounmpo and Damian Lillard, hampered the team’s performance. Rivers faced criticism for failing to advance, with some pointing to his historical playoff struggles, including three infamous 3-1 series lead collapses with previous teams.

Rivers addressed the criticism, arguing that the narrative around his playoff losses was “unfair in some ways.” He emphasised that his teams have never been swept in the postseason and highlighted the challenge of coaching underdog teams like the 2003 Orlando Magic, which took a 3-1 lead against the top-seeded Detroit Pistons before collapsing. “I don’t get enough credit for getting the three wins,” Rivers told Andscape, underscoring his ability to position teams for success despite ultimate failures.

The 2024-25 Season: Challenges and Adjustments

The 2024-25 season brought more challenges. The Bucks finished with a 48-34 record, landing the No. 5 seed in the Eastern Conference. Despite a talented roster, injuries continued to plague the team. Damian Lillard suffered a blood clot during the regular season and later tore his left Achilles in Game 4 of the first-round playoff series against the Pacers, contributing to another early exit in a 119-118 overtime loss in Game 5. Giannis Antetokounmpo also battled injuries, though he delivered a heroic 30-point, 20-rebound, 13-assist performance in Game 5.

Rivers made notable adjustments during the season. After falling 0-2 to the Pacers in the playoffs, he shook up the starting lineup, inserting players like Gary Trent Jr., AJ Green, and Bobby Portis to compensate for Lillard’s absence. The move paid off in Game 3, with the Bucks securing a 117-101 victory, showcasing Rivers’ ability to adapt under pressure. However, the team couldn’t overcome the series deficit, and Rivers’ son, Austin, publicly defended him against critics, arguing that the playoff loss was due to team mistakes rather than coaching errors. “Every possible mistake that a team could make in a minute was made,” Austin Rivers said on The Ryen Russillo Podcast.

Rivers also faced health challenges during the season. On April 4, 2025, he fell ill during a game against the Philadelphia 76ers, forcing assistant coach Darvin Ham to take over. The Bucks won 126-113, demonstrating the team’s resilience and Ham’s readiness, a testament to Rivers’ coaching staff preparation.

Relationship with Giannis Antetokounmpo

One of the brightest spots of Rivers’ tenure has been his relationship with Giannis Antetokounmpo. The two-time MVP has been vocal about his admiration for Rivers, both as a coach and a person. After the Bucks’ Game 5 loss to the Pacers in 2025, Giannis said, “I love Doc. I think he’s a great human being. He knows how to uplift your spirits and always knows the right thing to say at the right moment.” He humorously added, “He’s been in the NBA for 50 years. Is it 50? I don’t know. Maybe. A lot of years.” Earlier, in February 2024, Giannis described his experience with Rivers as “incredible” and praised his ability to foster team unity.

This bond has been crucial, especially amid trade rumors surrounding Giannis due to the Bucks’ playoff struggles. Rivers’ ability to connect with his star player has kept the team’s core intact, though speculation about Giannis’ future persists, with some reports suggesting he could chase bigger markets.

Criticism and Public Perception

Rivers’ tenure has not been without controversy. A player poll in April 2025 ranked him among the NBA’s worst coaches, with 12.3% of votes, though he was the first coach of a playoff-bound team on the list. Critics point to his postseason record—21 playoff appearances but only two NBA Finals trips and one championship—as evidence of underachievement. The Bucks’ back-to-back first-round exits under Rivers have fuelled this narrative.

Rivers has pushed back against the criticism, particularly regarding his 3-1 playoff lead collapses. He argues that his teams’ ability to achieve those leads reflects strong coaching, and injuries, like Chris Paul’s in 2015 with the Clippers, often played a role in losses. “One of the things that I’m proud of is we’ve never been swept,” he said, highlighting his teams’ competitiveness.

Coaching Staff and Organizational Context

Rivers has leaned on a strong coaching staff, including Darvin Ham, a former Lakers head coach, and his son Spencer Rivers, an assistant coach. The Bucks also saw one of their assistants eyed for a head coaching role elsewhere in May 2025, indicating the quality of Rivers’ staff. However, the organization faces financial constraints, still paying out contracts for former coaches Budenholzer and Griffin, which could complicate any decision to move on from Rivers.

Looking Ahead

The Bucks face a pivotal offseason. With Lillard’s Achilles injury and Giannis’ future uncertain, Rivers’ ability to navigate roster changes and injuries will be critical. His regular-season success—nearing Phil Jackson’s win total and securing playoff berths—demonstrates his coaching prowess, but postseason results remain the ultimate measure. Rivers’ experience, player relationships, and adaptability suggest he can steer the Bucks toward deeper playoff runs, but the pressure is on to deliver a championship with a roster built for now.

Areas of Limited or No Improvement of Giannis under Doc Rivers

Post Play Efficiency
While Giannis is dominant in the post, his efficiency against elite defensive teams hasn’t improved under Rivers. Opponents like the Pacers in the 2024 and 2025 playoffs used physical, switch-heavy defences to slow him down, and Rivers’ adjustments (e.g., lineup changes) didn’t fully counter this. Giannis’ post moves remain predictable, relying on power over finesse, and Rivers hasn’t introduced noticeable new wrinkles to his low-post game, such as counters to double-teams or refined footwork.

Three-Point Shooting
Giannis’ three-point shooting has not shown notable progress under Rivers. Historically, his outside shot has been a weak point, with career averages hovering around 28-29% from beyond the arc. In the 2023-24 season, he shot 27.4% on 1.3 attempts per game, and in 2024-25, reports suggest no significant uptick in efficiency or volume. Rivers’ offensive schemes have leaned heavily on Giannis’ paint dominance and playmaking, with less emphasis on developing his perimeter game. Fans have noted frustration with Giannis’ lack of a reliable jump shot, with one user stating, “Giannis still can’t shoot threes, and Doc’s not fixing that.” While Rivers has encouraged team-oriented play, there’s no evidence of targeted work to improve Giannis’ three-point consistency. In the modern NBA lack of 3pt is a serious impediment for the whole team and Giannis shot worse than ever this season.

Free-Throw Shooting
Free-throw shooting remains a persistent issue for Giannis. His career free-throw percentage is around 70%, but under Rivers, there’s no clear indication of improvement. In the 2023-24 season, he shot 65.7% from the line, a dip from prior years. In the 2024-25 playoffs, his free-throw struggles in high-pressure situations were noted in reports. Rivers’ focus on team unity and Giannis’ role as a facilitator hasn’t translated to addressing this technical flaw, possibly due to limited mid season time or prioritising other aspects of the Bucks’ game plan.

Late-Game Decision-Making
Giannis’ decision-making in crunch-time situations has been a point of criticism, particularly in the playoffs. While he’s improved as a playmaker—evidenced by his triple-double in the 2025 playoffs—some analysts argue he still struggles with turnovers or forcing plays in high-stakes moments. For example, during the Bucks’ 2024 and 2025 first-round exits against the Pacers, Giannis’ aggressive style led to occasional rushed shots or turnovers, as noted in game recaps. Rivers’ coaching has emphasised Giannis as the focal point of the offence, but there’s little evidence of specific strategies to refine his late-game composure, such as diversifying his approach or deferring to teammates like Damian Lillard (when healthy). Doc Rivers has resorted to keeping him out of the game as long as possible in the 4th quarter but when Giannis eventually enters he often messes everything up.

So no, it’s not on Doc Rivers

Doc Rivers’ tenure with the Milwaukee Bucks is a tale of high expectations, injury setbacks, and a strong connection with Giannis Antetokounmpo. While his regular-season record and leadership have kept the Bucks competitive, playoff disappointments have drawn criticism. Rivers’ ability to adapt, as seen in lineup changes and his handling of adversity, shows why he remains a respected figure in the NBA. Whether he can lead the Bucks to another title will define his legacy in Milwaukee. For now, his bond with Giannis and his resilience in the face of scrutiny keep him with the Bucks but the honest truth is that Giannis is the source of the inflexibility, not Doc. The Bucks have a lot of problems. Doc Rivers is not No1.

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