Note: Image of MySpace’s new logo from Mashable article The New MySpace: Screenshots and Videos
Finally, a rebrand that makes sense. This week MySpace relaunched its brand, which will still be a few months until it is completely rolled out.
I’m always hesitant to fully comment on whether I think a rebranding effort was a stroke of genius or not because brands take time to position and to earn the perceptions they are aiming for. This is because through actions they have to deliver on their promise and then they have to do that consistently.
From what I’ve seen so far, of the new MySpace, I like the direction they are taking it.
MySpace used to position itself as a social networking site, a “Place for Friends”, and hit its peak in 2007